:Delmain

Blog Copywriting

Overview

:Delmain offers modern web design & online marketing to dentists throughout the US. The company’s blog plays a key role in generating leads.

In 2019, we published a “Best Dental Websites” blog post — it quickly began ranking highly in SERPs. Today, it’s the company’s #1 driver of new business.

As a member of :Delmain’s inbound marketing team, my role is to manage this blog post, updating it at least once a year.


 

STRATEGY

When writing for :Delmain, I keep the company’s voice, tone, and writing style top of mind. Their tone falls somewhere between formal and casual with a friendly and straightforward voice.

For this blog post, the strategy is…

  • Optimize the post with the “best dental websites” focus keyword and URL slug

  • Showcase both :Delmain’s website designs as well as other inspiring dental websites

  • Keep the post updated with recent work to ensure its continued success